NEWS CENTER

Sailing Dynamic

Industry Information

Exhibition style

2019

The future development trend of garment industry: cross-border personalization

Author:

What kind of clothing industry is it? Low threshold, high-risk industry; The threshold can be so low that you can earn money by speculating without investing money, and the risk is so high that Li Ning can lose more than 2 billion yuan a year;

The future development trend of garment industry: cross-border personalization

The industrial chain is long, and there are countless opportunities to make money in the industrial chain, such as planting, breeding, rough processing, textile, dyeing, post-processing, raw material distribution, OEM, design, brand, channel, marketing, from agriculture to industry, from manufacturing to creative industry, and then to service industry, media industry, and entertainment industry. There are countless giants created, and a small zipper has a company of YKK scale;

Cost-driven and brand-driven parallel industries, positioning theory and shelf resource theory are respected as the truth of the industry; shelf resource theory is challenged by e-commerce in recent years, but it is only the traditional business circle transformed into traffic;

This industry has prospects, food, clothing, housing and transportation, the fundamental need.

This industry has no future, and the setting of a low threshold for traditional industries is destined to be an industry with easy food and clothing and difficult success.

The future of this industry lies in integration, integrating brands and channels is UNIQLO, ZARA, HM; Is there any more valuable integration in the future? It is worth studying; It also lies in focus, focusing on a certain detail in the clothing industry chain, the individual needs of a certain category of people, a certain category, whatever, as long as the front, the huge scale of the industry can be achieved;

When it comes to the prospect of the clothing industry, just like the smog in Beijing these days, on the bright LED screen, you can clearly see: beautiful blue sky and white clouds, beautiful cars and tall buildings, but the smog around it firmly blocks all your sight and will make you breathless. Only the white mask and occasional cough beside you remind you all the time: there are many bitter forces around you fighting alongside you;

So I also pulled up the mask and covered my face. I could see the distance floating in the sky, but I couldn't see the road under my feet, so I could only continue walking.

Development Prospect of Garment Industry

The development prospects of the garment industry depend on how the garment industry will develop itself. If you stick to the old habits, there is certainly no prospect. The era of those who took some money, bought a few sewing machines, hired a few workers, and found a street shop to open a shop is over.

The existing problem in the clothing industry is that homogenization is too serious and everyone copies it. Therefore, if we continue to copy and copy, and there is no innovation in the business model, the future is bound to be a dead end.

However, this does not mean that the clothing industry has no prospects. On the contrary, I believe that the clothing industry is still a sunrise industry.

In general, there are several major trends in the clothing industry:

1. From cross-border to unbounded

Fashion movement, sports fashion;

High Street High-Dinghua; High-Dinghua;

The integration of fashion and high technology;

Gender to genderless, LGBT;

Two (IV) seasons a year to no season;

Integration of sales, promotion and social interaction;

Design will play an increasingly important role.

Designers no longer just belong to the role of providing decorative beauty. The current CEO of Nike and BURBERRY are both designers, which indicates that more design entrepreneurs are born in the world. As more mechanical jobs are replaced by machines, people should focus on jobs that require innovative thinking, so design thinking will become more important.

High-tech will penetrate the clothing industry, and mediocre employees and jobs will be replaced by information management systems or smart devices.

First, digital printing, laser cutting, and now is subverting the world of 3D printing. 3D printing can build houses and make human organs. Then, mediocre plate division and sewing workers there is no need to exist. But 3D printing can only replace manufacturing, not design. So design is still important. In addition, I also believe that machines cannot replace excellent handicrafts. Therefore, there is still a need for excellent craftsmen.

Sustainable fashion will gradually become mainstream.

The protection of the environment and labor will become more and more important in the field of textiles and clothing. The clothing and textile industry is the second most environmentally polluting industry in the world (after the oil industry). For example, although cotton feels comfortable, it consumes a lot of water during its production. Although chemical fiber reduces the consumption of natural resources, the chemical pollution produced in its printing and dyeing is also very serious. In short, the development of fabrics in the industry now pays great attention to reducing the consumption of natural resources; relying on chemical dyes, vigorously developing environmentally friendly dyes; there is also a great waste, which is also a waste of resources. Therefore, from the design to the manufacturing process, pay attention to environmental protection of clothing will be more popular.

5, online and offline is no longer the "opponent" relationship, but the relationship between lips and teeth.

Online search, offline experience, store delivery; Or, offline experience, directly in the store's digital virtual board wall to view product information, order, from the store directly to the home. Adidas and Intel have cooperated in the virtual shoe wall, which can display 2000SKU shoes virtually in physical stores, greatly increasing the display capacity of stores.