What kind of industry is clothing? Low threshold, high-risk industry; the threshold can be low enough to make money without roasting money, and the risk is so high that Li Ning can lose more than 2 billion yuan a year;

The industrial chain is long, and there are countless opportunities to make money on the industrial chain. Seeding, breeding, rough processing, textile, dyeing, post-processing, raw material distribution, OEM, design, brand, channel, marketing, from agriculture to industry, manufacturing to creativity From the industry to the service industry, the media industry, and the entertainment industry, there are countless giants created. A small zipper has a company of this size YKK;

Cost-driven and brand-driven industries, positioning theory and shelf resource theory are regarded as truth industries; although shelf resource theory has been challenged by e-commerce in recent years, it is only a traditional business circle transformed into traffic;

This industry has a bright future, and it is fundamentally needed.

This industry has no future, and the setting of lower thresholds for traditional industries is destined to be an industry that is easy to mix and eat, and difficult to win.

The future of this industry lies in integration. It is UNIQLO, ZARA, and HM that integrate brands and channels; is there any more valuable integration in the future? It is worth studying; it is also focused on one detail in the clothing industry chain , The personal needs of a certain type of people, a certain category, whatever you want, as long as you achieve the front, the huge industrial scale can achieve something;

Talking about the prospects of the apparel industry, like the smog in Beijing these days, you can clearly see on the bright LED screen: beautiful blue sky and white clouds, beautiful car, beautiful tall buildings, and the surrounding smog is solid. Blocks all your sight and makes you breathless; only the white masks in a hurry passing by and the occasional coughing sound remind you that there are still many hardships around you fighting alongside you;

So I also pulled up my mask to cover my face. I could see the distance floating in the sky clearly, but I could not see the path under my feet, so I could only continue walking.

Development prospects of the apparel industry

The development prospect of the apparel industry depends on how the apparel industry will develop itself. If you stick to your old habits, you will definitely have no prospects. The days of those who bought some money, bought a few sewing machines, hired a few workers, and found a street shop to open a shop are over.

The existing problems in the clothing industry are: homogenization is too serious, everyone copies it. Therefore, if you continue to copy, and there is no business model innovation, the future will inevitably be a dead end.

However, this does not mean that the apparel industry has no prospects. On the contrary, I believe that the apparel industry is still a sunrise industry.

Overall, there are several major trends in the apparel industry:

1. From crossover to unbounded

Fashion sports, sports fashion;

High street high regularization; High street high regularization;

Integration of fashion and high technology;

Gender to genderless, LGBT;

Two (four) seasons to no seasons a year;

Integration of sales, promotion and socializing;

2. Design will play an increasingly important role.

Designers are no longer just characters who provide decorative beauty. The current CEOs of Nike and BURBERRY are both designer backgrounds, indicating that more design entrepreneurs are being born in this world. As more mechanical work is replaced by machines, what people should focus on is work that requires innovative thinking. Therefore, design thinking will become more important.

3. High technology will penetrate the clothing industry, and mediocre employees and jobs will be replaced by information management systems or smart devices.

First was digital printing, laser cutting, and 3D printing that is now disrupting the world. 3D printing can build a house and make human organs. Then, there is no need for mediocre designers and sewing workers. But 3D printing can only replace manufacturing, not design. So design is still very important. In addition, I also believe that machines cannot replace excellent craftsmanship. Therefore, excellent craftsmen still need to exist.

4. Sustainable fashion will gradually become the mainstream.

The protection of the environment and labor will become more and more important in the field of textile and apparel. The apparel and textile industry is the second most polluted environment in the world (after the petroleum industry). For example, although cotton fabrics feel comfortable, they are very water intensive during production. Although chemical fiber reduces the consumption of natural resources, the chemical pollution caused by its printing and dyeing is also very serious. In short, the industry now pays great attention to the reduction of the consumption of natural resources in the development of fabrics; relies on chemical dyes and vigorously develops environmentally friendly dyes; there is also great waste, which is also a waste of resources. Therefore, from design to manufacturing, clothing that focuses on environmental protection will be more popular.

5. Online and offline are no longer "opponent" relationships, but interdependent relationship.

Online search, offline experience, store delivery; or, offline experience, directly view product information on the digital virtual wall of the store, place an order, and ship directly from the store to the home. Adidas and Intel have collaborated on a virtual shoe wall, which can display 2000SKU shoes in physical stores, greatly increasing the store's display capacity.

6. Personalized customization will become more and more popular.

In short, the clothing industry is becoming: personalized; technology; unbounded.